Wboy, Wgirl

Jeffrey A. Macias ID: 11227706 MKTG 506 Case 1: Wboy, Wgirl Problem Statement Luke Atkins is evaluating how to raise bills for munificence through the concept of creating calendar featuring both male psyche and female students in London Ontario. The main decision Luke is cladding is the feasibility of the calendar project itself. Assuming the project is feasible, the junior-grade decision he must make relates to disparate aspects of the mart immix, which includes the crack (distinctive competency), pricing, promotion and distribution strategies. Situational Analysis Qualitative (SWOT) StrengthsOpportunitiesWeaknessesThreats Atkins has riled entrepreneurial experience dating back to his high gentility days this is a clear strength - high poverty and strong community quantifys.The main value proposal could be that calendars with seductive pictures could offer a unique reaping and this feature with generosity could create a unique competitive ease upof f for Atkins.With the value proposition being a calendar establish on sex Atkins return on investment is not clear. If he cannot secure models for free, he depart have to pay them, which will drive up operating costs.The value proposition of offering a seductive calendar could also be a weakness.

Both in the community and it is possible that around charities talent not want to be associated with a product that is marketing sex. Financially, Atkins has been successful in the past with charitable calendars, which elevated $10,000.Utilizing lacuna could generate more revenue from advertisers.A study weakness see ms to be the lack of time, If Atkins wants t! o get the calendar break through by the start of the semester many another(prenominal) decisions need to be make cursorily such as securing models, format, and the charity Much of the marketing mix elements are still undecided. There are many different kinds of calendars available in London Ontario. If Atkins is only seek to at a lower place his competition by $5 to $8, competition could comfortably box prices. Socially...If you want to get a full essay, ordering it on our website: OrderCustomPaper.com

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