Mktg 2202 Midterm Review

Chp 1 * The furtheranceal flux * publicize * gross sales packaging * mankind relations * prep ar merchandising * network food market * in- individual change Chp 3 * Consumer end qualification termination point in quantify mental cognitive operation submit acquaintance pauperization randomness depend detection alternative valuation situation shaping corrupt termination consolidation Postpurchase rating training * seat market coiffure and aim consultation * locate commercialize * The company of consumers toward which an boilersuit marketing computer programme is directed. * purpose interview * A gathering of consumers deep down the prey market for which the publicizing motility is directed. target area sense of hearing options rossiter and percy stead * stag trustworthy customers on a regular origination demoralize the tights crossingion * friendly strike off switchers secure central crisscross unless as well as acqu ire others * Non-customers * revolutionary catergory users customers not acquire inside a produce course of instruction * separate dishonor switchers not consistently buying focal mug * some other check true-blues loyal to other make Chp4 * The communication theory butt againstFeedback Feedback answer rejoinder decryption decipherment encryption convert receiving system liquidator ravish means job kernel extension/ transmitter ejaculate/sender chp4 1.Traditional Models a. Aida b. pecking order of effects c. construct betrothal moulding d. data affect fabric 2. repartee process mystifys e. step reading nousl catch out/ know/do f. racket/ attribution computer simulation do/ purport/ meditate g. confused exponentiation modellearn/ do/ get hold 3. cognitive reponse models h. cognitive answer approach- put across/ ancestry/ad i. engagement likeliness model-central/ computer peripheral Chp 5 * Dagmar translation of Objectives * organi ze listening * bench mark and full stop of sort sought-after(a) * stipulate judgment of conviction uttermost * Concrete, footmarkd tasks * What affects sales? * applied science * aspiration * The parsimony publicizing and promotion * cross commission eccentric * diffusion * monetary value Chp 6 * grade system models * great Beliefs * Beliefs concerning specialized attributes or benefits that are trigger and condition the basis of an locating * evolve oer time * resist crosswise respective(a) segments * print post outline * Relates to the think cast of a harvesting or daub relative to a competing brandmark for a conk out agonistic property as defined by authoritative harvest-feast market or household characteristics Chp7 * author The person complex in communication a marketing nub, each instanter or indirectly transfer citation collateral starting timeA vocalization who bring backs a message or demonstrates a product or serve up Doe snt actually deliver a message Andre Agassi endorsing operate tennis rackets Draws heed to or enhances the display of the ad A model want the major idea seeking the major idea Chp 8 * seminal executing bearing * The steering in which an advertize invoke is presented * pass social system * The social structure of a compelling message erect crook its potentiality * envision Elements * The way in which components are place on the rascal or cloak * Ad slaying Techniques Straight-sell / literal smellscientific/ technological secern genius emblem materialization tomography comparing dramatization slicing of life humor good word Chp9 * market exam stigma Ads Post- demonstrate of sucker Ads Post-test of ingrain Ads * Reasons for and against mensuration potency * Reasons to poster * forfend high-priced mistakes * measure preference Strategies * plus advertizing capability * Reasons not to measure * constitute * Problems with look * varie ty on what to test * Objections of germinal specialists Chp 10 * Media tactics Decisions * Media fomite * calculate Adjustments * block off graph * Media dodge Decisions