Marketing research Term Paper Example | Topics and Well Written Essays - 500 words

Marketing research - Term Paper Example Explain what the research firm means and what you might do. The research firm means that donors have declined in terms of donating towards the good course of the agency. Since before that there used to be high number of donations, the agency is determined to identify the root cause of the problem and come up with solutions. Thus, to solve this, I would explore and research on the root cause and find the main reason for the declining donations. Then I would give a detailed explanation of this to the agency in a language they can understand and then together we come up with a solution based on these findings. There are various advantages of secondary data over primary data. The first one is that it is in time saving and inexpensive to obtain. The reason is that secondary data is readily available either in the census or other records available for the organization unlike primary data which organizations have to conduct research to obtain. It is easily accessible and can be used over a long period of time (Jong & Berg, 2012). 4. An entrepreneur is contemplating establishing a funeral home in a small town. This person believes the demand for funeral home services is greater than the services being provided. The entrepreneur contacts a consultant and tells the consultant he needs a quantitative survey to determine the total demand for funeral home services in the small town and surrounding communities. If you were the consultant, how would you react to the entrepreneurs request for a survey? What kind of counter proposal would you make? It is quite unfortunate and for the entrepreneur to request for a survey to identify the total request for a funeral home services. The reason is that no one likes to lose their loved ones. Thus, I would be very shocked with the request since it would be like mocking the individuals who have lost their loved