Critical overview of the role of fashion management in relation to the Essay

Critical overview of the role of mould management in relation to the different market subdivision in the fashion industry - audition ExampleTo add on, fashion managers execute and create and execute good marketing strategies that aim to substantiate their retailers relevant. This is through positioning them as being stylish and better than their competitors. Through fashion managers, brands are adequate to(p) to meet and satisfy the customers needs.Everybody is a consumer of either a product or a service and has a behavior. Blackwell defines consumer behavior as the things that plurality do when they consume, obtain, and dispose goods. There are three major factors than whoremonger affect a consumer behavior when purchasing an item. Personal is one factor where the customer impart get something based on things like sex, age or race. Young people will be seen to bargain for something for a different reason than an older person (Yang and Peterson, 2004).Psychological factors c ontribute in a consumer fashioning a decision to purchase a particular item. Motive, perception and knowledge are some mental factors that a customer will use when deciding to spoil a particular product (Blackwell et al, 2003). A consumer that follows a healthy lifestyle will tend to purchase items based on this factor. Personal traits of a consumer such as friendliness, introversion, ambitiousness and compulsiveness will influence the choice of product they will strip in a store.Social factors will also contribute to which item a customer will pick from a shelf. Opinion leaders, roles in family and social class are things an individual identifies with making them to buy clothes or shoes based on that. If a particular leader is viewed as a role model by money and he associates himself with a particular brand then the people that view him as a role model will pick the brand associated with him (Yang & Peterson, 2004).In 2006, the mind Executive Officer of Abercrombie and Fitch w as invited to an interview by Salon Magazine in the opening of the accompanys flagship store. The CEO made insensitive statements such as, only the young, beautiful and