Pfizer Case

Problem Statement As blockbuster drugs begin to decline, Pfizer determines how to structure their company to continue to compete for market share. Alternatives Pfizer quite a little as well as provide handling solutions and support for both doctors and patients. By providing additive education to physicians and consumers, strait-laced use of their drugs send word limit case effects and verify a reputation for safe and telling drugs. Pfizer has attempted to modernize politicians on the cost-effectiveness of drugs (App conclusionix I), but instead should focalisation on the doctors and end consumer who exit demand the drug. Also, Pfizer can snuff out introductory accusations involving their negligence to warning consumers about the unwanted effects of apply their products. Although delivering facts and tuition to physicians and consumers can be effective in increase awareness, Pfizer can not guarantee the result will be increased sales. Implementing this syste m will require a mettlesome investment in altering advertising, choosing training medium, and time. corroboration offered for doctors and patients skill be provided by salespeople or Pfizer may be take to hire pertly support staff. Investment in placing the information in advertising and investing in new mediums for their facts and information will also be required.

Pfizer should minimize their sales team up and divide representatives to target specific markets. For instance, a team of salespeople can target cancer specialists and a team of salespeople can target diabetes specialists. In this way, Pfizer can cut costs by eliminating unnecessary sales ! representatives and reduce the number of salespeople calling on doctors. Pfizers sales team has a reputation as best and they train their sales team to be knowing and informative. If Pfizer transfers their techniques and trains salespeople to market only one specific type of drug, their sales team will be difficult for other companies to imitate. The dodge targets specialty doctors and...If you want to get a full essay, instal it on our website: OrderCustomPaper.com

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